Milwaukee Tool Secondary Research

Date: Summer 2020 Design Research Internship

Location: Milwaukee Tool - Milwaukee, WI

Conducted secondary research into the workwear clothing space. Built insights for Milwaukee Tool around modern trends.

Presented key findings to key stakeholders.

key skills:

secondary research | qualitative data synthesis

presentation design | virtual presentation

timeline: 6 weeks

Process:

Scope

• Meeting with my mentor, we defined what part of the workwear space to focus on most.

• I compiled an outline with initial hypothesis of trends and used it as a guide to navigate the space.

Secondary Research

Categorizing data on MURAL based on initial trends allowed for a visual building of insights

Presenting insights

Centered around how brand could stand out in workwear space

• With the help of a mentor, my presentation flow centered around how Milwaukee Tool could set itself apart from traditional workwear brands.

• This was based on history of product, market trends, and culture associated with workwear.